Effect of Multi-sensory Cookie Boxes on Consumer Behavior
When consumers use and consume products, their experience is not static. It changes over time. For instance, when someone wants to make fresh orange juice, she first looks for oranges, grabs one, cuts it in halves, presses it on the press, and collects the juice in a glass before he can drink it. Over these different stages of the process, different types of experiences are evoked consecutively. The role of the five senses in these various stages can vary. At each stage, different meanings and cognitive associations are stimulated, and other emotions are elicited.
The Packaging Republic’s packaging experts have worked on the interaction and cookie packaging effect on consumers to provide insight into dynamic changes in consumers’ experience. Wholesale cookie boxes are unique among industrial products because sensory experiences with these packaging boxes typically involve all five senses: vision, sound, touch, smell, and taste. The multi-sensory cookie packaging makes the consumer- product interaction complex and interesting.
The packaging experts and marketing analysts also have assessed consumer perception and acceptance at the critical moments of multi-sensory custom cookie boxes (not only during eating but also including buying and storage). The experts further believe that the consumers buying behavior varies in the presence of different packaging designs in a virtual display or on the shelf.
The influence of Cookie Packaging on the food experience
Wholesale cookie boxes affect how the cookies are perceived and experienced during buying, usage, and consumption. During the consumers’ buying process, custom cookie boxes’ design plays a role in identifying the category and brand to which the product belongs and conferring meaning or reinforcing existing associations to the packaged cookies. The shape and color of packaging play an essential role on retail shelves because consumers who move down long store aisles first see category facings from a distance and at an angle, and start processing the more prominent visual elements well before they can process finer details or read text on the custom printed cookie boxes.
The custom printed cookie boxes’ design is critical because they can suggest a specific identity for its content that may enhance or interfere with its identification and evaluation. Also, attractive packaging can help make the product stand out from your competitors on the shelves. During consumption, some of the packaging effects may originate from the physical interaction between the container and its content. For example, off-flavors may occur due to the migration of compounds from the packaging material into the food, and the shape of a container may affect flavor release. Furthermore, the shape and size of the container and the magnitude of the opening in the container affect the amount of content consumed. Read more the general time.
The sensory characteristics of the cookie packaging boxes can also affect the experience of their content. For instance, the images displaying the shape curvature (angular versus rounded) and degree of color saturation of the cookie packaging boxes affect consumers’ product attitude judgments and price expectations. Also, similar food items and cookies with pleasant images on the cookie boxes are considered fresher and more palatable than the same food item presented with unpleasant images. Furthermore, chocolate cookies with images of chocolate increase ratings for the aroma’s goodness compared to a condition employing images of non-food objects. As regards non-visual aspects, the crisp sound of a wrapper also increases the perceived freshness of cookies.